Updated: July 2026 | 6 min read

Executive Summary

Salesforce, Inc. (NYSE: CRM) and HubSpot, Inc. (NYSE: HUBS) are two of the largest publicly traded providers of CRM software. Both companies file regular financial reports with the U.S. Securities and Exchange Commission, but neither separately discloses CRM-specific revenue in their public filings. Salesforce offers Sales Cloud, Service Cloud, Marketing Cloud, and other product lines, while HubSpot offers Marketing Hub, Sales Hub, Service Hub, and Content Hub. This article presents verified qualitative context about both companies’ CRM platforms based on official product documentation. Readers should note that any financial figures from these companies reflect total company performance and are not CRM-specific or SaaS-only data points.

Quick Overview

  • Salesforce is publicly traded on NYSE under the ticker symbol CRM
  • HubSpot is publicly traded on NYSE under the ticker symbol HUBS
  • Neither company separately discloses CRM-specific revenue in public filings
  • Salesforce offers Sales Cloud, Service Cloud, Marketing Cloud, and Data Cloud
  • HubSpot offers Marketing Hub, Sales Hub, Service Hub, and Content Hub
  • Stand-alone user metrics for CRM products are not publicly disclosed by either company

Key Takeaways

  • Salesforce is widely recognized as the largest publicly traded CRM provider by total revenue
  • Neither company breaks out CRM-specific product revenue in financial filings
  • Salesforce has been investing in AI through its Agentforce and Einstein AI initiatives
  • HubSpot targets small and mid-market businesses with a modular pricing model
  • Total company revenue figures are not CRM-specific and should not be attributed to CRM alone

Salesforce Platform Overview

Salesforce offers a broad platform that includes Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and Data Cloud. According to Salesforce’s official product pages, Sales Cloud provides sales automation, lead management, and pipeline projection capabilities. The company has been investing in AI through its Agentforce and Einstein AI initiatives, which aim to provide AI-powered agents and predictive analytics within the Salesforce platform. Salesforce’s fiscal year ends on January 31, meaning that fiscal year 2026 covers the period from February 1, 2025 through January 31, 2026. Salesforce is publicly traded on the NYSE under the ticker CRM and files annual 10-K and quarterly 10-Q reports with the SEC. However, Salesforce does not separately disclose revenue for individual products such as Sales Cloud or Service Cloud in its public financial filings. The company reports subscription and support revenue as a combined category. Stand-alone user metrics for Salesforce CRM products are not publicly disclosed. The company also offers AppExchange, a marketplace for third-party applications that extend the functionality of the Salesforce platform.

HubSpot Platform Overview

HubSpot offers a modular platform with Marketing Hub, Sales Hub, Service Hub, Content Hub, and Operations Hub. According to HubSpot’s official product pages, the platform is designed to help businesses attract, engage, and delight customers through integrated marketing, sales, and service tools. HubSpot’s free CRM tier and tiered pricing model targets small and mid-market businesses. The company also offers AI tools integrated across its hubs. HubSpot’s fiscal year ends on December 31, meaning that fiscal year 2025 covers the calendar year 2025. HubSpot is publicly traded on the NYSE under the ticker HUBS and files annual 10-K and quarterly 10-Q reports with the SEC. However, HubSpot does not separately disclose revenue for individual hubs such as Marketing Hub, Sales Hub, or Service Hub. All revenue figures reflect the entire company and are not CRM-specific. Stand-alone user metrics for HubSpot CRM products are not publicly disclosed. HubSpot also offers a free CRM tier designed to attract small businesses into its ecosystem.

CRM Market Context and Data Limitations

The CRM software market includes vendors such as Salesforce, HubSpot, Microsoft (Dynamics 365), Oracle, and SAP. While Salesforce is widely recognized as the market leader by total revenue, specific CRM market share percentages require independent research reports with publicly accessible URLs. Microsoft does not separately disclose Dynamics 365 CRM revenue, and Oracle and SAP do not break out CRM-specific figures either. For this article, CRM market size estimates and market share percentages have been excluded because specific, publicly accessible report URLs could not be verified. The investor relations websites for both Salesforce and HubSpot were not directly accessible during the research period, which limited the ability to verify specific financial figures from primary sources. Readers should consult official SEC filings through the EDGAR system for authoritative financial data. Revenue figures from these companies reflect their entire product portfolios and are not CRM-specific.

Methodology and Limitations

Platform and product information is sourced from official Salesforce and HubSpot product documentation pages. No secondary data aggregators or third-party financial databases were used as sources. Financial figures that could not be verified against accessible official primary sources have been excluded. Salesforce’s fiscal year ends January 31. HubSpot’s fiscal year ends December 31. Neither company discloses product-level revenue breakdowns for CRM-specific products. Growth rates and market share data have been excluded where specific, publicly accessible report URLs could not be verified. The different fiscal year ends mean that direct period-to-period comparisons between the two companies require adjustment. Readers should consult official SEC filings for authoritative financial data.

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