Executive Summary

Trello statistics for 2026 draw on the most recent public data from Atlassian and the Trello blog. Trello reached 50 million registered users in October 2019, and that figure remains the most frequently cited official count, as Atlassian does not separately disclose updated Trello user numbers in its earnings reports. The platform was acquired by Atlassian in January 2017 for $425 million. Trello pricing starts with a free tier and paid plans from $5 per user per month. The platform competes in the broader project management market alongside tools such as Asana, ClickUp, Monday.com, and Microsoft To Do.

Quick Overview

  • Trello reported 50 million registered users in October 2019, the last official public count.
  • Atlassian acquired Trello in January 2017 for $425 million, with $360 million in cash.
  • Atlassian does not separately disclose updated Trello user numbers or revenue in its earnings reports.
  • Trello pricing ranges from a free tier to $17.50 per user per month for the Enterprise plan.
  • The platform supports 21 languages and is available on web, iOS, and Android.
  • Trello competes alongside Asana, ClickUp, Monday.com, and Microsoft To Do in the project management market.

User History and the Atlassian Acquisition

Trello was created by Fog Creek Software and launched at TechCrunch Disrupt in September 2011. By May 2016, the company claimed more than 1.1 million daily active users and 14 million total signups. The user base grew to 19 million by the time Atlassian announced the acquisition in January 2017. Trello announced 35 million users in March 2019 and reached 50 million users in October 2019, according to Wikipedia. Since then, Atlassian has not published an updated standalone Trello user count in its public communications.

The $425 million acquisition price included $360 million in cash and $65 million in Atlassian stock and options. Atlassian already offered Jira and Confluence, and adding Trello expanded its reach to lighter-weight project management use cases. In December 2018, Trello acquired Butler, a company that developed automation tools within Trello boards, further enhancing the platform’s capabilities. The Trello brand continues to operate under the Atlassian umbrella with its own product identity and pricing structure.

Web Traffic and Platform Usage

Trello.com remains one of the most visited project management websites. The platform’s strong brand recognition is reflected in its web traffic patterns, where the majority of visits come from direct navigation rather than search engine referrals. This pattern is consistent with a mature product that users access regularly as part of their daily workflow. Seasonal usage spikes are common, particularly in January when teams plan new projects and set annual goals.

The platform supports 21 languages and is available across web, iOS, and Android. Trello’s freemium model allows individual users and small teams to adopt the tool without cost, which drives widespread organic adoption before enterprise procurement processes are involved.

Pricing and Competitive Market Position

Trello offers a free plan for up to 10 collaborators per board. The Standard plan is priced at $5 per user per month with annual billing, the Premium plan at $10 per user per month, and the Enterprise plan at $17.50 per user per month. These prices are listed on the official Atlassian Trello pricing page. The platform includes Butler automation, Power-Up integrations, and cross-platform support for web, iOS, and Android.

Trello competes in the broader project management and task management market alongside tools such as Asana, ClickUp, Monday.com, Microsoft To Do, and Todoist. Each of these platforms targets different segments, from individual productivity to enterprise project portfolio management. Trello’s kanban-first approach differentiates it from more traditional Gantt-chart-based project management tools, and its freemium model drives adoption among small teams and individual users. The platform’s integration ecosystem, with hundreds of available Power-Ups, allows it to connect with tools such as Slack, Jira, GitHub, and Google Workspace.

Key Takeaways

  • Trello’s last official user count was 50 million registered users in October 2019.
  • Atlassian does not separately disclose updated Trello user numbers in its earnings reports.
  • Monthly web traffic to trello.com reflects strong brand recognition with predominantly direct visits.
  • Trello competes alongside Asana, ClickUp, Monday.com, and Microsoft To Do in the project management market.
  • Pricing ranges from free to $17.50 per user per month for the Enterprise tier.

Methodology and Limitations

This article uses the Trello blog, Wikipedia, and the Atlassian Trello pricing page as primary sources. The 50 million user figure is from Trello’s own October 2019 blog post and remains the most recent official public count. Atlassian does not separately report Trello revenue, monthly active users, or daily active users in its quarterly earnings. Specific market share percentages, demographic breakdowns, and industry-specific customer counts from third-party analytics services are not included because the original primary sources behind those figures are not freely accessible. Web traffic estimates are approximate and vary by analytics provider.

Sources

  1. Wikipedia – Trello
  2. Trello Blog – 50 Million Users Announcement
  3. Atlassian – Trello Pricing